This is a friendly pass-along to both start-up companies and those in a turnaround mode. The very brilliant Shane Parrish wrote a short piece about how companies create habit-forming products.

It kills you with its simplicity.

Of particular relevance to those in the tech world is the fact that their guidelines basically say, “identify desirable human behavior, impact it, then offer a payback to users who follow it.” It’s relevant because that is exactly the way we approach mobile interactivity: Mobile is a behavior pattern, so study what behaviors work for you and leverage them.

“Hooked: How to Build Habit-Forming Products” is truly brilliant stuff. Do check out the blog post here. Then buy the book!